fourcents/seo
Search + AI search · Toronto · from CAD $2,200/month

Get found by Google, and by the AI that people now ask.

Technical SEO, content, rich results and AI-search visibility, run by senior people who build software for a living. Measured monthly, reported honestly, month-to-month.

20+ years building on the web350+ projects delivered4.9 across 300+ five-star reviewsNo lock-in, cancel with 30 days' notice

Free SEO & AI-readiness audit

See what Google and ChatGPT see. Any page, about 20 seconds, no email required.

  • Titles, meta, canonicals
  • Schema & rich results
  • AI-crawler access
  • llms.txt & sitemap
  • Speed signals
  • Answer-first content

45 checks · about 20 seconds · no email required · nothing installed

Companies we work with
24,100
Organic clicks in one quarter on a site we run (marketplace site)
1.02M
Search impressions in one quarter on another site we run
Growth in fortnightly clicks inside one quarter on a new site
1,336
Fetches by ChatGPT, Perplexity and Claude across our network in 48 hours

Figures from Google Search Console and our own server logs, dated on the results page. We do not publish client names.

Why SEO changed

Half the answers now come without a click. The other half go to the sites that AI trusts.

Ahrefs measured a 58% drop in organic click-through on queries that trigger an AI Overview; Semrush found 65% across 17.8 billion queries. Ranking still matters, because the assistants retrieve from search indexes; being the source they cite is what brings the visit. Most agencies are still selling 2019.

01 · VISIBILITY

Be cited, not just listed

Answer-first pages, consistent entities, structured data and open crawler access so assistants can quote you. We track citations, not just rankings.

02 · SUBSTANCE

Content with information gain

Original data, real expertise and clear structure. No scaled AI filler; Google's policy on it is explicit and so is ours.

03 · PROOF

Reported the way a CFO reads

Clicks, leads and revenue from organic and AI referrals in one monthly report, with what we did and what we will do next.

Services

Everything a modern search programme needs, from one team

Each service stands on its own. On a retainer they run together, prioritised by what will move your numbers first.

How it runs

A monthly rhythm you can see

The same cycle every month, visible in a shared dashboard, so you always know what was done and why.

Audit and plan

Full crawl, Search Console and analytics review, competitor and AI-citation gap analysis, then a prioritised 90-day plan you sign off.

Month 1, weeks 1–2

Fix the foundations

Indexing, speed, canonicals, schema, internal links and crawler access. Done on your platform or handed to your developer as tested tickets.

Month 1–2

Build and publish

Pages written to rank and to be cited, with subject-matter input from you. Refresh what already ranks. Earn mentions with data-led PR.

Every month

Measure and adjust

One report, one call, one decision list. What moved, what did not, what changes next month.

Last week of every month
How we work in detailSee a sample monthly report
Pricing

Three plans. Real hours, real deliverables, no lock-in.

Every plan is month-to-month with 30 days' notice. You own everything we build, and you keep all accounts in your name.

Starter

$2,200 CAD / month

One site, one market. Local and small B2B businesses that need the fundamentals done properly and reported honestly.

  • Month 1: full technical, on-page and AI-readiness audit with a prioritised 90-day plan
  • Technical fixes on your platform (or a tested ticket for your developer)
  • 2 new or rebuilt pages a month, written to rank and to be cited
  • Schema and rich-result implementation on templates
  • Google Business Profile optimisation and review process (local plans)
Start with Starter

About 20 senior hours a month · month-to-month

Scale

$8,500 CAD / month

Multi-location, multi-language or large catalogue sites, e-commerce, and companies replacing an in-house SEO function.

  • Everything in Growth
  • 10+ pages a month across templates, programmatic pages built to the scaled-content policy
  • Migration and platform work (headless, replatforming, internationalisation)
  • Two digital PR assets a quarter plus ongoing mention monitoring
  • Weekly call, a named lead, engineering time for integrations
Start with Scale

About 80 senior hours a month · month-to-month

Prices in Canadian dollars, plus HST where applicable. Full comparison and add-ons →

Results

Numbers from sites we run

Real Search Console data. We do not publish client names, and we do not promise you the same curve; your market, your site and your budget decide that.

Marketplace

Marketplace site

3 months to 3 Sep 2026

24,100Clicks
516,000Impressions
4.7%CTR
Steady 300–400 clicks a day from organic search, every day of the quarter.
Source: Google Search Console, 3-month view, captured 2026-09-09
Publishing

Content platform

3 months to 3 Sep 2026

11,600Clicks
1.02MImpressions
1.1%CTR
Over one million impressions in a quarter. The next lever is click-through, which is where titles and rich results earn their keep.
Source: Google Search Console, 3-month view, captured 2026-09-09
All results with dates and sources
Straight answers

Questions people ask before they sign

Do you guarantee first-page rankings?

No, and Google says nobody can. We commit to the work, the reporting and the hours, and we show you the movement every month. If nothing is moving after 90 days, we tell you why and what we would change, or we recommend you stop.

What does "AI search optimization" actually involve?

Making sure AI assistants can crawl you (OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot), that your pages open with quotable answers, that your entity data is consistent across the web, that you are indexed in Bing (ChatGPT search leans on it), that you earn brand mentions (which correlate with AI citations about three times more strongly than backlinks in Ahrefs' 75,000-brand study), and that we track AI referrals and citations alongside Google rankings.

Who does the work?

Senior people at Four Cents, a Toronto software studio. The person on your call is the person in your Search Console. We do not resell offshore link packages or AI-written filler.

How fast will we see results?

Technical fixes and rich results often show within weeks. Rankings and AI citations for competitive topics typically take three to six months of consistent work. We show leading indicators (indexing, impressions, citations) from month one.

Is there a contract?

Month-to-month with 30 days' notice. Month one includes the audit and plan; most clients stay because the report makes the value obvious, not because a contract makes them.

Do you use AI to write content?

We use AI tools for research, outlines and QA, and humans with subject-matter input write and edit the pages. Google's scaled-content policy targets mass-produced filler; we do not publish it, and we will not publish it for you.

Can you work with our existing developer or agency?

Yes. We hand over tested tickets with exact changes, or we implement directly on WordPress, Shopify, Next.js, Webflow and custom stacks. Our parent company builds software, so integrations are not a problem.

Start

Book a 30-minute strategy call

We crawl your site before the call, so the conversation is about your numbers. If we are not the right fit, we say so and tell you what to do instead.

Goes to info@fourcents.ca. No automated sequences. Month-to-month plans; cancel with 30 days' notice.

Free auditBook a call