What we tell clients before they pay us

A practical guide to Google Business Profile optimization: the fields that matter, how relevance, distance and prominence work, reviews, and what to stop doing.

What ecommerce SEO services should cover for an online store: category pages, product variants, faceted navigation, schema, content and measurement, and what to ask a provider.

How SEO works for a dental practice: winning the map pack, service pages that answer patient questions, reviews within your college's rules, and what dental SEO costs.

Local SEO or national SEO? A decision guide for small businesses: how each works, what each costs in effort, a decision table, and when you need both.

What a paid SEO audit service should deliver, how a technical audit differs from a full one, what it costs, how long it takes, and what to do with the result.

How a small-business owner should read an SEO audit: which findings matter, which are noise, how to sort fixes by impact and effort, and what to ask.

SEO consultant or agency: what each one does, how they charge, when a consultant is the better buy, when an agency is, and a short test to decide for your business.

Which SEO services a small business actually needs, in what order, what each one costs as a plan or a one-off, and how to tell a fair quote from a padded one.

Whether to buy website design and SEO from the same company: what goes wrong when they are separate, what goes wrong when they are not, and where SEO belongs in a build.

How to tell if your SEO agency is doing real work: what to check in Search Console, what a fair timeline looks like, and the questions to ask this month.

Twelve warning signs when hiring an SEO agency, from guaranteed rankings to withheld account access, plus the questions that reveal competence and what a good contract includes.

A practical 2026 guide to AI search optimization: which crawlers to allow, why JavaScript content is invisible to them, how to structure answer-first content, and how to measure AI referrals.

What SEO costs in Canada in 2026: typical monthly retainers, project and hourly rates, what each budget level realistically buys, and the pricing red flags to avoid.

Traffic fell after a Google update? How to confirm the cause, tell a core update from a spam update or manual action, and what recovery really involves.

Which schema types still produce rich results in Google in 2026, which were retired or restricted, the rule that gets sites penalised, and how to validate and monitor markup.

A week-by-week SEO plan for a new website's first 90 days: what to set up, which pages to publish first, what to measure, and what to expect from Google.

How to find pages with low click-through in Search Console, rewrite titles and meta descriptions that earn the click, and test the change properly.