SEO services for search and AI search

Which SEO service to start with

Start with the problem that is costing you the most visits today, not with the service that sounds most complete. The symptom usually points at one discipline, and the free audit or the month-one audit confirms it before any money is spent on the others.

What you see	Start with	Why
Pages missing from Google, "Crawled, currently not indexed", traffic fell after a redesign or migration	Technical SEO	Nothing else works on a page Google cannot reach or has dropped
Impressions are high but clicks are low; titles are truncated or all look the same	On-page SEO	The pages rank; the listing is not earning the click
Rankings sit on page two; competitors have guides and comparison pages you do not	Content strategy	The gap is coverage and depth, not code
Competitors are named in ChatGPT, Perplexity and AI Overviews and you are not	AI search optimization	Crawler access, entity consistency and quotable answers decide citations
Product, review, event or breadcrumb details show for competitors and not for you	Rich results and schema	Eligibility is a markup and policy question with a fast turnaround
You serve a place and are not in the map pack, or the profile is suspended	Local SEO	Profile, reviews and location pages decide local visibility
Content and technical work are done and you still lose close calls to bigger names	Links and digital PR	Authority and brand mentions decide ties
Nobody can say what search is worth to the business, or numbers contradict each other	Analytics and reporting	Fix measurement first, or every other result is a guess

How the services run together on a plan

On a retainer the eight services are not eight separate projects. They run as one monthly cycle, in a fixed order, and the plan's hours are spent where the audit says the next visit will come from.

1. Month one is the audit and the 90-day plan. Technical, on-page, content, schema, local and AI-readiness are assessed together, and measurement is set up before anything is changed so month two has a fair baseline.
2. Foundations come first. Indexing, canonicals, speed, schema on templates, crawler access and tracking. These are one-time fixes with lasting effect and they make everything after them measurable.
3. Then publishing and refreshing. New or rebuilt pages every month from the content plan, written with your subject-matter input, plus a schedule for updating pages that already rank.
4. Then earning. Digital PR and brand-mention work on Growth and Scale, once there are pages worth linking to.
5. Every month: measure and decide. One report, one call, one decision list, and the hours move to whatever the numbers say is next.

The how we work page describes each week of month one and the cycle after it.

SEO services for small businesses and for larger sites

The disciplines are the same at every size; the mix changes. A small business with one site and one market usually needs the fundamentals done properly: a clean technical base, a handful of pages that genuinely answer the questions customers ask, a complete Google Business Profile and honest measurement. That is the Starter plan. A business competing for commercial keywords across a country needs a content engine and digital PR on top, which is Growth. Multi-location, multi-language and large catalogue sites need template-level work, migrations and programmatic pages built to Google's scaled-content policy, which is Scale.

Service	Starter $2,200	Growth $4,500	Scale $8,500
Technical SEO	Audit, fixes, monthly health check	Adds logs, Core Web Vitals per template, migration advisory	Adds migrations, hreflang, engineering time
On-page SEO	5 pages optimised a month, near-win report	15 pages a month, internal linking plan, quarterly refresh of the top 20	30 pages a month, template-level changes, refresh of the top 50
Content strategy	2 pages a month	4 to 6 pages a month plus refresh programme	10+ pages a month across templates
AI search optimization	Readiness audit, crawler access, AI-referral tracking	Prompt panel, answer-first rewrites, entity and mention work	Original data projects, ongoing mention monitoring
Rich results and schema	Audit, cleanup, Organization, breadcrumbs and page types on templates	All applicable types including Product and Review, custom entity graph	Nested entities across large catalogues, multi-location and multi-language
Local SEO	1 location	Up to 5 locations	Multi-location programme
Links and digital PR	Not included	One asset a quarter with outreach	Two assets a quarter plus monitoring
Analytics and reporting	Monthly report and call	Dashboard, call tracking, fortnightly call	Revenue attribution, weekly call, quarterly executive review

Prices are in Canadian dollars per month, month-to-month, with 30 days' notice. The pricing page has the full comparison and the add-ons.

What we do not sell

• Guaranteed rankings. Google says nobody can promise a position, and we agree. We commit to the work, the hours and honest reporting.
• Link packages. Bought links are a spam-policy violation and a liability that lands on your domain, not ours.
• Mass-produced content. Hundreds of AI-written pages fall under Google's scaled-content abuse policy. We publish fewer pages and make them worth reading.
• City pages by the dozen. A page per city that only swaps the city name is a doorway page. We build location pages only where there is something real to say.
• Reports without dates and sources. Every figure we show you has a period, a source and a capture date.

Buying a single service without a retainer

Most single-service requests fit one of the add-ons: the one-time full audit and 90-day plan (CAD $1,800, credited against month one if you start a plan within 60 days), an extra page written and implemented (CAD $450), site migration protection (from CAD $3,500) or a digital PR asset with outreach (from CAD $2,500). If your need is different, describe it on the contact page and we will say whether it makes sense as a project or is better inside a plan.