About Four Cents SEO: search run by people who build the web

Why a software studio does SEO

Because the hard part of modern SEO is engineering: rendering, indexing, structured data, speed, integrations, tracking. Most agencies write recommendations and wait for someone else's developer. We have built and run our own network of sites for years, so the methods on this site are the ones we use on our own properties, with the numbers on the results page to show for it, dated and sourced.

What the division does

Search and AI-search visibility for businesses, on monthly retainers. The eight services are technical SEO, on-page SEO, content strategy, AI search optimization, rich results and schema, local SEO, links and digital PR, and analytics and reporting. They run together on a plan, prioritised by what will move your numbers first, and every plan starts with a full audit and a 90-day plan you sign off.

We also publish a free audit tool that runs about 45 checks on any page, and a set of guides that are sourced and dated. Both exist so you can check our thinking before you pay for it.

How we think about it

• Search is now two audiences: the person and the assistant answering them. We optimise for both and measure both, and we are honest that AI citations are a sample, not a rank.
• Fewer, better pages. Google's scaled-content policy and our own results say the same thing. We do not publish filler for ourselves or for clients.
• Reporting is the product. If you cannot see what we did and what it changed, you should not be paying us. Every report says what did not work as well as what did.
• No guarantees, no lock-in. Month-to-month, accounts in your name, everything handed over. Google says nobody can guarantee a ranking, and we will not pretend otherwise.
• Engineering gets done. Fixes ship on your platform or arrive as tested tickets with the exact change, because we have in-house developers rather than a recommendations document.

How we use AI

For research, outlines, QA and the checks in the audit tool. People with your subject-matter input write and edit the pages that go live under your name, because the pages that get cited are the ones with real expertise and original information in them, and because mass-produced content is a spam-policy risk we will not put on your domain.

The team

Senior engineers and search specialists at Four Cents. The person you speak to on the strategy call is the person who will be in your Search Console. We do not hand accounts to juniors after the sale, and we do not resell offshore link packages or content farms.

How to check us before you sign

• Run the free audit on this site and on your competitors' pages. We publish the tool's thresholds and limits.
• Read the sample report and decide whether you would want to receive it.
• Read the results page and note that every figure has a period, a source and a capture date, and no client is named without permission.
• Read the pricing page: the hours and deliverables are stated in writing, and the exclusions are listed too.
• Book a call. We crawl your site first, so the call is about your numbers, and if we are not the right fit we say so.

Contact

info@fourcents.ca · (365) 440-1786 · 49 Thorncliffe Park Dr, East York, ON M4H 1J6