Privacy policy
Short version: we collect what you type into a form or the audit tool, plus the standard server logs every website keeps. We use it to reply to you, to run and improve the audit tool, and to prevent abuse. We do not sell it, we do not run advertising trackers, and we do not add you to a mailing list.
Who we are
This site, seo.fourcents.ca, is operated by Four Cents, 49 Thorncliffe Park Dr, East York, ON M4H 1J6, Canada. Questions about this policy go to info@fourcents.ca.
What we collect, and why
| When | What | Why |
|---|---|---|
| You run the free audit | The URL you entered, the score, your IP address, your browser type, and the page you came from | To run the audit, to limit abuse, and to see which checks are useful so we can improve the tool |
| You ask for the audit summary by email | Your name, email address, company if given, a budget range if chosen, the audited URL and score, the page you sent it from, the page that referred you, and your IP address | To send you the summary, to follow up once, and to prepare for a call if you want one |
| You book a strategy call | Your name, email address, website, company, phone number if given, goal, budget range, message, the plan you were looking at, the page you sent it from, the page that referred you, the first page you landed on in this visit, your IP address and browser type | To reply, to crawl your site before the call, and to write a proposal |
| You visit any page | Standard web server logs: your IP address, the page requested, the time, the referring page and your browser type | Security, error diagnosis and capacity planning |
The audit tool in detail
When you enter a URL, our server fetches that page once, identifying itself as FourCentsSEO-Audit/1.0 with a link to this site, and also fetches the site's robots.txt, sitemap.xml and llms.txt. It does not log in, submit forms, run scripts or fetch anything else. The result is cached on our server for one hour so repeat runs on the same URL do not hit the site again. Each visitor can run six audits an hour. Private and internal addresses are refused. The audited page's content is not stored beyond the cached result; only the URL and score are kept in our log.
If you audit a site you do not own, the owner's server will see our request in their logs with our user agent. The tool is intended for sites you own or are authorised to assess.
Forms and email
Every form on this site is sent to info@fourcents.ca through our email provider and is also written to a file on our own server. We send you one acknowledgement email from that address, which for the audit form includes the summary of findings. There are no automated sequences. Replies to our emails go to a person. Each form has a hidden field that is used only to detect automated submissions; if it is filled in, the submission is discarded.
Cookies and browser storage
We do not set cookies. The site stores one item in your browser's session storage, the address of the first page you opened here and the site that referred you, so that a form you send later can tell us how you found us. It is deleted when you close the tab. There are no analytics or advertising trackers on this site, and no third-party scripts run on your visit.
Third parties
- Google Fonts. The site's typefaces are loaded from Google's servers, so your browser sends a request, including your IP address, to Google when a page loads. Google's own privacy policy covers that request.
- Our email provider carries form notifications and acknowledgements as ordinary email.
- Our hosting provider runs the server on which the site, its logs and form submissions are stored.
We do not share your information with anyone else, and we do not sell it.
How long we keep it
Form submissions are kept as long as needed to handle the enquiry and any engagement that follows, then deleted on request. Audit logs are kept for abuse prevention and tool improvement; web server logs are rotated on a schedule. Cached audit results expire after one hour.
Your choices and rights
You can use the audit tool without giving any personal information. To see what we hold about you, to correct it, or to have it deleted, email info@fourcents.ca from the address you used and we will act on it. We will confirm when it is done.
Clients
If you become a client, the information we handle on your behalf, such as Search Console and analytics data, is governed by the written agreement for that engagement, and every account stays in your name.
Changes
If this policy changes, the date below changes with it. Material changes will be noted at the top of this page.
Last updated 19 September 2026.